INTRODUCTION TO BUSINESS : A Theoretical Approach
ISBN: ……………………………
Penulis :
Ni Kadek Sinarwati
Editor : –
Penerbit : Undiksha Press
Redaksi :
Jalan Udayana, Nomor 11 Singaraja, Bali Telp/Faks. (0362) 26327
Kode Pos 81116
Email: uptpenerbitan@undiksha.ac.id
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The presence of this textbook is expected to provide a guide to introductory business lecture materials in the Initiation class and even in the International class. The materials presented in chapters 1 to 12 include Basic Business Concepts, Business and Economics, Forms of Business Ownership, Business Feasibility Studies, Explanation of Business Forms and Selection of Residence, Human Resource Management, Production Management, Expenditure Management Concepts in Introduction to Economics, Financial Management, Marketing Management, Business Ethics, and E-commerce. As a new open book, of course this book is far from perfect. With all humility the author accepts constructive criticism and suggestions for the improvement of this




